Head Digital Marketing and Media

Job Summary

Lead the digital and traditional media function towards making the UP brand the brand of choice. Develop key strategies, policies, processes towards achieving financial and non-financial goals.

Job Details

Define digital marketing and media strategies, policies and processes for the brand and its subsidiaries. 

• Responsible for planning and executing digital and media activities 

• Support the implementation of strategic through the line marketing activities 

• Grow brand equity through increased presence, followership, engagement and revenue drive. 

• Manage Group and subsidiary websites.

Duties and Responsibilities':

Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain the company’s social media presence 

• Aggressively grow brand and product awareness across various online platforms including social media 

• Readily drive the adoption of company products and services 

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 

• Identify trends and insights, and optimize spend and performance based on the insights 

• Brainstorm new and creative growth strategies 

• Plan, execute, and measure experiments and conversion tests.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 

• Collaborate with agencies and other vendor partners 

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 

• Effectively manage online brand perception and reputation • Use marketing automation as a tool for achieving business and brand objectives. • Implement effective digital, media/public relations and crisis management systems and processes. • Ensure all external communications are consistent with the corporate and subsidiary brand positioning. • Manage the media relations program for the company and key stakeholders. • Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage. • Supervise the planning, organizing and convening of corporate press conferences, media briefings etc.) for all subsidiaries. Produce press releases, interview scripts and speeches. • Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets. • Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations. • Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role. • Build and maintain strong relationships with key internal and external stakeholders. • Champion the definition of the team’s processes, policies and procedures. • Any other related responsibilities as assigned.

A Bachelor’s degree in Marketing, Communications, Media or any other related field Relevant professional certification and qualification CIM, DMI, NIPR, CIPR, etc At least 8-10 cumulative years of experience in Digital marketing, Media and PR. Understand Martech concept and adoption as a tool for actualising organisational marketing objectives. Ability to use marketing automation to drive results Understand B2B and B2C marketing strategies A very good understanding of different channels of communications media and how they used to achieve brand and business goals Strong relationship with the media and possess quality media contacts. Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices. Prior experience managing a team Analytical skills with a problem-solving aptitude. Excellent oral and written communication skills. Good report writing and presentation skills.

Requirements

JOB REQUIREMENTS Education: BSc/HND in a Social Sciences Experience: 8-10 years and above

About Company

UNIFIED PAYMENT SERVICE LTD

https://www.up-ng.com/

UP® otherwise known as Unified Payments or Unified Payment Services Limited is a group of companies with services including Financial Technology, Banking, Payment Scheme, Digital Commerce, Value Added Service, Payment Solutions, Software Solutions, etc. The UP® Group comprises (i) UP® which is Nigeria's premier financial technology service provider (ii) Hope PSBank which is Nigeria's premier payment service bank (iii) Payattitude® which is a digital-first payment scheme (iv) UP Digital which is a telecom value added service provider; and (v) TM30 which is software solutions provider. At UP®, we PRIDE ourselves in our mission statement of Professionalism, Respect, Innovation, Dependability, and Execution. In demonstration of our cross-enterprise alliances and capabilities, companies in the UP® group provide diverse services to different businesses that offer similar or the same services as our company and her subsidiaries or associates. Major Services & Solutions The major services and solutions offered by UP® which is the parent company of the UP® Group are in two categories: B2B (Business-to-Business) and B2C (Business-to- Consumer). Under B2B, our services include (i) Processing (ii) Switching (iii) Payment Terminal Services (iv) Settlement services (v) Instant Payments/Transfers (vi) Merchant Services; and (vii) Payment Solutions/Revenue Optimisation. For B2C, the services and solutions include (i) Value Added Services (ii) Verification Services (iii) Virtual Mall; and (iv) Agency Banking.