GROUP HEAD MARKETING AND CORPORATE COMMUNICATION

Job Summary

The Group Head, Marketing & Corporate Communications will be charged with managing the Marketing & Corporate Communications drive for our organization. The role holder will oversee all facets of brand and product marketing, awareness, and strategy. The GH, Marketing & Corporate Communications will also be tasked with managing the company’s public relations efforts.

Job Details

Duties & Responsibilities

• Develop and implement comprehensive marketing and communication strategies aligned with the company's overall business objectives.
• Provide strategic counsel to the executive management on market trends, competitive landscape, and emerging opportunities.
• Oversee the development and consistent implementation of brand guidelines to ensure a strong, cohesive brand identity.
• Enhance brand awareness and reputation through innovative campaigns and strategic media placements.
• Plan, execute, and analyze multi-channel marketing campaigns to drive customer acquisition, retention, and engagement.
• Utilize data-driven insights to optimize marketing efforts and improve ROI.
• Manage the marketing budget, ensuring effective allocation of resources to achieve maximum impact.
• Develop and manage corporate communication strategies, including public relations, internal communications, and crisis communication.
• Oversee digital marketing initiatives, including social media, content marketing, SEO/SEM, and email marketing.
• Ensure clear, consistent, and transparent communication across all levels of the organization.
• Leverage analytics tools to measure and report on the effectiveness of digital marketing activities.
• Facilitate effective communication between the company and its stakeholders to foster trust and collaboration.
• Coordinate corporate social responsibility (CSR) activities to enhance corporate reputation and community impact.
• Demonstrated ability to utilize market research and data to drive actionable insights to inform marketing strategy and improve the customer experience
• Minimum of a bachelor’s degree in marketing, communications, or related field.
• Relevant certification within the Marketing & Corporate communications space.
• Excellent knowledge of brand building and management.
• Experience with digital and offline media, marketing techniques, technologies, and solutions that significantly impact the business (and revenue drive) positively.
• At least 15 years extensive work experience in Marketing & Corporate Communications, with at least 5 years in a strategic managerial/leadership position, ideally in the Financial Services sector.

Requirements

Knowledges

• Strategic and innovative thinking; planning, and creative problem-solving skills.
• Strong organizational and management skills, including proven ability to manage project/process.
• Good understanding of our business and industry.
• An astute communicator.
• Result-oriented and metrics-driven.

Skill/Competencies

• Proven leadership and communication skills (an astute communicator), with the ability to build collaborative partnerships.
• Can deal with ambiguity, tight timelines, multiple priorities in a fast-paced environment.
• Strong People skills.

Reporting Relationships: Functionally reports to: Dir, Corporate Services

About Company

UNIFIED PAYMENT SERVICE LTD

https://www.up-ng.com/

UP® otherwise known as Unified Payments or Unified Payment Services Limited is a group of companies with services including Financial Technology, Banking, Payment Scheme, Digital Commerce, Value Added Service, Payment Solutions, Software Solutions, etc. The UP® Group comprises (i) UP® which is Nigeria's premier financial technology service provider (ii) Hope PSBank which is Nigeria's premier payment service bank (iii) Payattitude® which is a digital-first payment scheme (iv) UP Digital which is a telecom value added service provider; and (v) TM30 which is software solutions provider. At UP®, we PRIDE ourselves in our mission statement of Professionalism, Respect, Innovation, Dependability, and Execution. In demonstration of our cross-enterprise alliances and capabilities, companies in the UP® group provide diverse services to different businesses that offer similar or the same services as our company and her subsidiaries or associates. Major Services & Solutions The major services and solutions offered by UP® which is the parent company of the UP® Group are in two categories: B2B (Business-to-Business) and B2C (Business-to- Consumer). Under B2B, our services include (i) Processing (ii) Switching (iii) Payment Terminal Services (iv) Settlement services (v) Instant Payments/Transfers (vi) Merchant Services; and (vii) Payment Solutions/Revenue Optimisation. For B2C, the services and solutions include (i) Value Added Services (ii) Verification Services (iii) Virtual Mall; and (iv) Agency Banking.