DIGITAL MARKETING AND MEDIA OFFICER

Job Summary

JOB OBJECTIVE(S) • Use various channels to reach customers, build brand awareness and promote products. Have a deep knowledge of digital marketing planning strategies.

Job Details

DUTIES & RESPONSIBILITIES • Support the development and implementation of digital marketing communications strategies 

• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising 

• Contribute to the Creation of winning strategies to grow company social media presence 

• Identify trends and derive insights, for spend optimization 

• Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key. 

• Support in collaborating with agencies and other vendor or partners to achieve campaign objectives 

• Measuring and reporting on the performance of all digital marketing campaigns 

• Derive marketing insights and translate to business decision 

• Manage CRM integration to overall business objectives 

• Channel optimization (Social media, web, email, and others) 

• Content development for digital assets 

• Calendar management 

• Analytics and reporting 

• Identify trends and co-opt into messaging 

• Monitor key online metrics to track success 

• Liase with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency • Any other task as may be assigned.

Requirements

JOB REQUIREMENTS: EDUCATION: B.Sc./HND in Marketing, Communications, Media or any other related field. 

EXPERIENCE: At least 3-5years’ experience in digital marketing.

Professional qualifications and certifications required. Knowledge of online listening tools.

KEY COMPETENCY REQUIREMENTS Knowledge 

● Knowledge of online listening tools 

● Strong project management skills 

● Pays attention to detail 

● Must be able to juggle multiple projects at the same time 

● Analytical skills with a problem-solving aptitude. 

● Excellent oral and written communication skills. 

● Good report writing and presentation skills. 

● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns ● Experience in optimizing landing pages and user funnels 

● Solid knowledge of analytics tools (e.g Google Analytics) 

• Experience in working remotely.

Skill/Competencies • SEO/SEM • Analytics and reporting • Campaign management • Performance management • Knowledge and use of online listening tools Knowledge of online marketing tools.

Functionally reports to: Reports to the Head, Digital Marketing

About Company

UNIFIED PAYMENT SERVICE LTD

https://www.up-ng.com/

UP® otherwise known as Unified Payments or Unified Payment Services Limited is a group of companies with services including Financial Technology, Banking, Payment Scheme, Digital Commerce, Value Added Service, Payment Solutions, Software Solutions, etc. The UP® Group comprises (i) UP® which is Nigeria's premier financial technology service provider (ii) Hope PSBank which is Nigeria's premier payment service bank (iii) Payattitude® which is a digital-first payment scheme (iv) UP Digital which is a telecom value added service provider; and (v) TM30 which is software solutions provider. At UP®, we PRIDE ourselves in our mission statement of Professionalism, Respect, Innovation, Dependability, and Execution. In demonstration of our cross-enterprise alliances and capabilities, companies in the UP® group provide diverse services to different businesses that offer similar or the same services as our company and her subsidiaries or associates. Major Services & Solutions The major services and solutions offered by UP® which is the parent company of the UP® Group are in two categories: B2B (Business-to-Business) and B2C (Business-to- Consumer). Under B2B, our services include (i) Processing (ii) Switching (iii) Payment Terminal Services (iv) Settlement services (v) Instant Payments/Transfers (vi) Merchant Services; and (vii) Payment Solutions/Revenue Optimisation. For B2C, the services and solutions include (i) Value Added Services (ii) Verification Services (iii) Virtual Mall; and (iv) Agency Banking.